外贸业务员常用的邮件模板，你可以根据自己的实际情况以及自身的经验判断进行调整和完善，做出一套适用于自己的邮件模板，从而能够高效省时，最大程度上提升你的客户开发跟进工作的整体效率和效果。

外贸开发信（1）

DearJohnSmith,

ThisisLilyLeefrom[ABCCompany]We\'reacompanythatspecializesin[chooseeitheryourprimaryverticaloraverticalyouhaveexperiencein]to[insertatypicalchallengeyouhelpclientsface]

I\'mwonderingifyoumightbeopentoaninitialconversationtogaugeafit?

We\'veworkedwithcompanieslike[insert2-3clientshererelativetothevertical]to[insertatypicalclientgoal]

Ifyouhaveaminuteortwotolearnmoreaboutus,youcanvisitourwebsitehereat[site-link]IfIdon\'thearfromyou,Iwillreachouttoyouviaphonelaterintheweek

Thankyou

Bestregards,

LilyLee

外贸开发信（2）

DearJohnSmith,

Ihopethisemailfindsyouwell!

Iwantedtoreachoutbecause[explainhowyougottheircontactinformationandhowyourelatetothem:talkedtoacolleagueonlinkedin,sawyourcompanyonline,etc]

Ourcompanyhasanew[ProductorService]thatwillhelpyourcompany[Onesentencepitchofbenefits]Wedothisby:

Benefit/feature1

Benefit/feature2

Benefit/feature3

Let\'sexplorehowour[nameofyourproduct]canspecificallyhelpyourbusinessAreyouavailableforaquickcall[timeanddate]?

Bestregards,

LilyLee

外贸开发信（3）

DearJohnSmith,

WearethemainmanufacturerofAproduct,BproductandsomeotherrelatedproducthereinChina,ourproducthavebeenexportedto[Countryname]marketformanyyearsFormoredetailsaboutourcompanyandourproducts,pleasekindlytakeavisittoourwebsiteat:[]

Foryourreference,Ihaveattachedourproductcataloguehereinthismail,pleasekindlytakeaviewofit

Incaseyouhaveanyinterestorinquiry,pleasefeelfreetoletusknow

Sincerely,

LilyLee

外贸开发信（4）

DearJohnSmith,

Mynameis[yourname]andIheadupbusinessdevelopmenteffortswith[yourcompanyname]

Iamtakinganeducatedstabinthedarkhere,howeverbasedonyouronlineprofile,youappeartobeanappropriatepersontoconnectwithormightatleastpointmeintherightdirection

I’dliketospeakwithsomeoneinyourcompanywhoisresponsibleforhandlingsomethingthat\'srelevanttomyproduct

Ifthat’syou,areyouopentoa15minutecallon[timeanddate]todiscusswaysthatourproductcanspecificallyhelpyourbusiness?Ifnotyou,canyoupleaseputmeintouchwiththerightperson?

Iappreciatethehelp!

Bestregards,

LilyLee

客户跟进邮件（1）

DearJohnSmith,

QuicklyfollowinguponmyemailfromyesterdayItriedtocallyou,butwasunabletoconnectHopingtosetupacalltointroducemycompany,[ABCCompany]Doyouhave10minutesanytimeearlynextweekthatwouldwork?

WhileIhaveyou,Ithoughtyoumightfindsomeinterestinourcooperationwith[clientname]Wehelpedthem[achievegoal]resultingin[ideallyyouhavea%tousehere,butanymeaningfulresultwillsuffice]Youcanreadthewholestoryhere:[Providecasestudylink]

Asareminder,we\'rea[Outlinethemainbusiness]company,expert(orspecializing)inthe[Describemorespcifically]categoryWe\'veworkedwith[name2-3clients]inyourcountry,andhelpmanyothersto[achievegoal]

Ilookforwardtohearingfromyousoon

Bestregards,

LilyLee

客户跟进邮件（2）

DearJohnSmith,

AsI\'vegottentoknowyourcompanybetter,I\'vecometobelievethatourcompanyalignswellwithbothyourcompany\'simmediateneedsandultimategoals

Wecanoffer[productorservice]thatwillallowyouto[solvespecificproblemsthey\'refacing]Weusedifferenttacticsthanourcompetitors,including[differentiatorsfromothercompaniesinyourspace]

We\'veconsistentlybeenrecognizedforourexceptionalproductqualityandservice,like[specificaccomplishmentsyoucanreference]Wewereabletohelponeofourcustomers[referenceaspecific,relevantcustomerstory]

Givenhowwellour[productorservice]suitsyourneeds,Ithinkwecoulddosomegreatworktogether

[Engagingquestiontowrapthingsup]?

Bestregards,

LilyLee

客户跟进邮件（3）

DearJohnSmith,

Hopeyouhadagoodweekend(beenwell,etc)

Notsureifyou\'vebeenreallyslammedoryou\'vedecidedtoholdofffornow,butIwantedtoseeifyoumighthaveanyfeedbackonourproposal?

Certainly,norushonourend—Idon\'twanttobecomeapestifyou\'dpreferIholdoffoncontact

Ialsothoughtyoumighthavesomeinterestinarecentposton[apostspecifictotheprospect\'scategory,orifyoudon\'thaveone,acategory-specific,third-partyarticle]Youcanreadithere:

Lookforwardtohearingfromyou

Bestregards,

LilyLee

客户跟进邮件（4）

DearJohnSmith,

I\'vetriedtoreachoutafewtimesnowwithoutareplyUsuallywhenthishappens,itmeansmyofferisnotapriorityrightnowIsitsafeformetoassumethat\'sthecasehere?

Ifitis,Iwon\'tbotheryouanymoreIfyou\'dratherIfollowupinamonthortwowhenyouhavemorebandwidth,I\'mhappytodothataswell

Thanksforyourtime

Bestregards,

LilyLee

询盘回复（产品信息较为明确）

DearJohnSmith,

Thanksforyourbelowinquiry

ThisisLilyLee,thesalesmanagerofABCCompany[Productname]isourmainproduct,andourproducthavebeenexportedto[Countryname]marketformanyyearswithhugequantity

Asperyourrequest,we\'dliketogiveyouourquotationforthe[Productname]asbelowIamalsoattachingtheformalQuotationListwithmoredetailsinthismail,pleasekindlytakeaviewoftheattachedfile

[Quotation]

Lookingforwardtohearingfromyousoon

Sincerely,

LilyLee

询盘回复（产品信息不太明确）

DearJohnSmith,

Thanksforyourbelowinquiry

Weareaprofessionalmanufacturerof[Productname]hereinChina,ourproducthavebeenexportedto[Countryname]marketformanyyearsFormoredetails,pleasetakeavisittoourwebsite:[]

Inordertogiveyouourofferprecisely,couldyoupleaseletusknowthebelowinformation:

1Whichproductdoyouneed?

2Whatisyourquantitydemand?

3Doyouhaveanyspecificrequirementabouttheproduct?

4Doyouneedustogiveyouthequotationwithfreightcharge?Ifyes,pleaseletusknowthenameofyourdestinationport

Lookingforwardtohearingfromyousoon

Sincerely,

LilyLee

询盘回复（要求提供产品目录）

DearJohnSmith,

Thankyouforyourinterestinour[Productname]

WeareexcitedtohearfromyouInresponsetoyourenquiry,pleasefindattachedtothisemailourproductcatalogue

WehopetheinformationprovidedinitanswersyourqueryHowever,pleasedonothesitatetocontactusforfurtherclarificationifneedbe

Welookforwardtoyourpatronage

Bestregards,

LilyLee

报价跟进邮件（1）

DearJohn,

Inordertoenableyouhaveabetterunderstandingaboutourproduct,Ihaveattachedsomepicturesofourproducthereinthismail,pleasekindlytakeaviewofit

Pleasenotethatthepicturesattachedhereareforyourreferenceonly,wewillmaketheproductionstrictlyaccordingtoyourspecificrequirement

Lookingforwardtohearingfromyou

Sincerely,

Lily

报价跟进邮件（2）

DearJohn,

Foryourfurtherreference,IamattachingtheSpecificationDateSheetofour[Productname]hereinthismail,pleasetakeaviewoftheattachedfile

Hopetheseinformationwillbehelpfulforyou

Sincerely,

Lily

客户下单前讨价还价的回复（不能降价）

DearJohn,

Thanksforyouremail

Youknow,exceptforgivingyouourlowestpossibleprice,weneedtousethebestmaterialtoguaranteethequalityoftheproduct,weareacompanyfocusingonlongtermcooperationinsteadofdoingonetimebusiness,weneedtogiveyouandyourclientthebestqualityproductwiththebestmaterialThepricewequotedforyouarealreadyourbottomprice,wecan’tcompromiseonthethequalityofmaterial,andweareunabletoreducethepricenow

But,ifyoucanincreasethequantitytoone40′HQ,theunitlogisticcostwillbelower,andwewillbeabletogiveyou1%discountEnclosedpleasefindthePIforbothone20′GPandone40′HQPleasecomparethedifferenceandletusknowyourdecision

Bytheway,becauseoftheChineseNewYearholiday,ourfactorywillstopworkingfrom8thFeb–5thMarchIfyourdepositcouldbemadewithinthisweek,wewilldoourbesttomakethedeliverybeforeournewyearholiday,althoughitisquiteadifficultjobIfyouaregoingtoplacetheorderlateron,mostprobablytheshipmentcouldonlybemadewhenwegetbacktoworkfromthenewyearholiday,thatwillbeinthemiddleofMarch

Waitingforyourinformation

Sincerely,

Lily

客户下单前讨价还价的回复（适当降价）

DearJohn,

Thanksforyourfastreply

Wedoappreciateyoureffortsonthistender,wehopeyoucanwinitandwewillsparenoeffortstoassistyoutowinthistender

Youknow,exceptforgivingyouourlowestpossiblepricetowinthisorder,weneedtousethebestmaterialtoguaranteethequalityoftheproductWeareacompanyfocusingonlongtermcooperationinsteadofdoingonetimebusiness,weneedtogiveyouandyourclientthebestqualityproductwiththebestmaterialTherefore,wecan’tcompromiseonthematerial,anditwillbeverydifficultforustoreducetheprice

Butconsideringthisisatenderandinordertostartourcooperationfromnowon,we’dliketogiveyouour“costprice”andleavenoprofitmargininoursidetoassistyouwinthistenderAttachedpleasefindourrockbottomquotationwith“costprice”:

Wehopeoureffortscouldhelpyouwinthistender,andhopetohearfromyousoon!

Sincerely,

Lily

客户确认订单让发形式发票

DearJohn,

Thanksforyourorder

Asrequested,IamattachingtheProformaInvoicehereinthismail,pleasetakeaviewofit

Bytheway,doyouneedustobooktheshipmentforyou?Ifyes,pleasekindlyletmeknowthenameofyourdestinationport,wewillcheckthefreightcostforyou

Lookingforwardtohearingfromyousoon!

Sincerely,

Lily

客户收到形式发票说会安排支付定金，同时让报海运费

DearJohn,

Thanksalotforyourefficientwork

Ifpossible,pleasekindlysendusthebanksliponcethedepositismade,sothatwewillbeabletotrackthepaymentwithourbank

AsforthefreightcostfromChinaporttoHamburg,Iwillcheckitforyoutomorrowmorningimmediatelywhenwegetbacktooffice,becauseitiseveningnowhereinChina

Haveagoodday!

Sincerely,

Lily

几天过后仍未收到客户订金，和客户沟通情况并报海运费

DearJohn,

Howareyoutoday?

Pleaseletmeknowwhetheryouhavemadethedepositornot,sothatwewillbeabletopreparetherawmaterialinadvanceandstarttheproductionimmediatelyafterreceivingthedeposit

Wehavecheckedthefreightcostwithourshippingagentthismorning,currentlythefreightcostfromChinaporttoHamburgisUSD1,200/20′GP

Lookingforwardtohearingfromyousoon

Sincerely,

Lily

客户说定金已付，并发来付款水单（凭证）

DearJohn,

Thanksalotforsendingusthebankslip,wewillcheckwithourbankandletyouknowimmediatelyoncewereceiveit

Haveaniceday!

Sincerely,

Lily

通知预付款（定金）已收到，并询问相关装运信息

DearJohn,

Howareyoutoday!

Depositreceived,thanksWearearrangingtheproductionnow,andwillkeepyouupdatedabouttheprogress

Bytheway,pleaseletusknowthebelowinformationforarrangingtheshipmentlateron

1PleaseletusknowthenameandcontactinformationofboththeConsigneeandNotifyparty,theseinformationwillbeshownonB/L

2WewillsendCommercialInvoice,PackingListandB/Ltoyou,whatotherdocumentsdoyouneedustoprovide?

3Pleaseletusknowyourreceiptaddressfortheshippingdocuments

Lookingforwardtohearingfromyousoon

Sincerely,

Lily

距离发货前两周告知客户预计发货时间，同时通知客户支付余款

DearJohn,

Yourorderisexpectedtobereadyforshipmentaround20thOct

Pleasekindlycheckandmakethebalancepaymentwiththebelowdetails:

Total$39,86000

Paid$3,200

Balance$36,66000

Lookingforwardtohearingfromyousoon

Sincerely,

Lily

订舱后反馈订舱情况，告知客户预计装柜日期和ETD（预计开船日期）

DearJohn,

Wehavebookedtheshipmenttoday,thegoodswillbeloadedintocontainerinourfactoryon21thoct,theshipmentdatehasbeenscheduledon25thOct

Iwillsendyoutheloadingphotosaftertheloadinginfactory,andwillkeepyouupdatedabouttheshipment

Sincerely,

Lily

装柜当天发装柜照片给客户

DearJohn,

ThegoodshavebeenloadedintocontainertodayinourfactoryAttachedpleasefindtheloadingphotos

Iwillsendyoutheshippingdocumentsinmynextmail

Sincerely,

Lily

装柜当天发议付单付草本给客户，并让其确认内容

DearJohn,

Enclosedpleasefindthedraftcopyoftheshippingdocuments,pleasecheckandletmeknowiftheyareok

Waitingforyourinformation

Sincerely,

Lily

由于天气原因，预定船期被船公司推迟了

DearJohn,

Duetothebadweatherintheseaport,theshipmentof[Invoicenumber]hasbeenpostponedto19thJulybytheshippingcompany

Pleasekindlynotethis,andwewillkeepyouupdatedabouttheshipment

Sincerely,

Lily

开船当天告知客户实际开船日期和预计到达日期（ETA)，以及清关单据预计寄送日期

DearJohn,

Theshipmenthasbeenmadeon28thOctober,andtheETAis25thNovember

Weareworkingontheshippingdocumentsnow,andtheyareexpectedtobesenttoyouon2ndNovember

Sincerely,

Lily

清关文件寄出后告知客户快递单号和跟踪链接

DearJohn,

TheshippingdocumentshasbeensenttoyoubyDHLtoday

Youcantrackitwiththewaybillnumber[12345678]at[Link:https://]

Haveaniceday!

Sincerely,

Lily

网上跟踪单据是否签收，并和客户确认

DearJohn,

TodayIhavetrackedtheshippingdocumentsonDHLwebsiteandfoundthattheyhavebeensignedby“DonaldTrump”Haveyoureceiveit?

Incaseyouhaveanyquestions,pleaseletmeknow

Sincerely,

Lily

货物到港前一周，告知客户货物预计到港时间，提醒客户安排清关提货

DearJohn,

Howareyou?

TheshipmentareexpectedtoarriveHamburgporton28thNovember(nextmonday),pleasekindlypayattentiontoitsarrivalandarrangethecustomclearance

Incaseyouhaveanyquestions,pleasefeelfreetoletmeknow

Sincerely,

Lily

货物到港两周后，询问客户是否提到货，货物有无问题

DearJohn,

Haveyoureceivedthegoods?

Ifyouhaveanyquestionsorproblemwiththisshipment,pleasefeelfreetoletusknow

Sincerely,

Lily

上述外贸业务员常用的邮件模板仅供参考，具体应用在自己的工作中，还应该根据实际情况做对应调整，终极目的是帮助自己建立工作流程标准化作业。